Marketing

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Leadership

Tough Conversations With Clients — We've All Had Them. Here's How to Handle Them More Effectively.

Difficult conversations about performance should not be the norm for any business, but sometimes they are unavoidable. Here's how to navigate them successfully.

Growing a Business

To Make Your First Million Dollars, Draw Up This Venn Diagram: 'You Want to Fall Right In the Middle. If You Do, I Think It'll Take 5 Years'

The hosts of 'My First Million' believe anyone can make it happen if they follow this formula.

Growing a Business

This Chef Fled a War-Torn Country as a Child. Now She's Helping Other Refugees Rebuild Their Lives.

Chef Jennifer Sebasigari shares her journey to becoming a celebrity chef and how she works to empower other immigrant and refugee-led businesses.

More Posts on Marketing

Branding

Launching a New Product? You'll Struggle If You Don't Keep These 4 Positioning Lessons in Mind.

Here are four important positioning lessons from the "world's cheapest car."

Growing a Business

Why Podcasting Can Now Boost Your Bottom Line More than Ever

This format boasts bigger-than-ever audience size and listenership advertiser enthusiasm, and now is the time to take advantage.

Growing a Business

The Top 2 Reasons Amazon Sellers Fail

Starting an Amazon business? This is how to avoid the two mistakes I commonly see as an Amazon consultant and what to do instead.

Marketing

Boost Your Business's Visibility in Local Search Results by Combining These 2 Key Strategies

Integrate local listing marketing and social media to enhance your business's visibility on Google.

Side Hustle

When This Entrepreneur Couldn't Decide What to Name His Business, He Started a $2,000-a-Month Side Hustle to Help — Now It Earns Over $10 Million a Year

Darpan Munjal, founder and CEO of AI-powered startup ecosystem Atom, offered $50 to anyone who could help with the creativity block.

Growing a Business

Hiring an Agency of Some Kind Is Inevitable as You Grow — These Are My Insider Recommendations For a Successful Agency Relationship.

For many entrepreneurs, hiring an agency — whether it's a PR agency, a branding agency or a sales training agency — is new ground. I've been in your shoes and I've worked on both sides; these are my suggestions to find the right agency partnership.

Marketing

How AI Is Transforming Keyword Research (and Why You Can't Afford to Ignore It)

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you're a beginner or a seasoned professional, this guide is a must-read for success in the digital space.

Business Solutions

Expand Your Business' Reach with This AI E-Book Generator for $25

Powered by intuitive AI, this tech enables you to easily create e-books that could generate income online.

Growing a Business

The Only Way to Win Over Customers Is to Become Their First Choice. Here's How to Do It.

The best businesses focus their customer experience programs on doing the things that delight customers and put them ahead of their competition. Here are three little secrets to achieving this goal.

Starting a Business

Ask Marc | Get Free Business Advice From the Co-Founder of Netflix

Get the answers to your most challenging business problems during our next Ask Marc, live Q&A, on 5/9/24 at 2 PM ET. You don't want to miss it—send in your questions now.

Data & Recovery

Here's When – and How – You Should Hire an SEO Expert for Your Business

Understanding SEO and digital marketing is important, but in some cases you'll need to hire a consultant to manage your online strategy.