Ending Soon! Save 33% on All Access

What a Train Conductor Taught All of Us About Customer Service A New York-area train conductor messed up big time, causing a hassle for hundreds of commuters. What he did next is a lesson for us all.

By Ray Hennessey Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Daniel Case

A conductor for New York-area commuter line Metro-North has taken the concept of customer service to a whole new level.

Michael Shaw had told passengers at several stations last week that they should wait for an express train rather than get on his. That express train, though, was cancelled, causing delays for hundreds of commuters.

So what did Shaw do? He typed out a written apology and placed 500 copies on the seats of his train Monday.

Shaw, who serves as president of one of Metro-North's unions, said in an interview with the Associated Press that he wanted to make it a personal apology, rather than one coming from the train line.

"I just did my own letter," he said. "I know a lot of the passengers."

Related: Customers Still Furious Over 1-800-Flowers' Valentine's Day Flop

In doing so, Shaw did the basic blocking and tackling of good customer service. He owned up to an error, apologized directly and addressed it in person.

However, his boss, Metro-North, is not amused, since the apology suggested the line cancelled the train without properly notifying its customers. Marjorie Anders, a spokeswoman for Metro-North, told the AP the rail service shares Shaw's concerns, but does "not condone his methods of communicating them."

"Mr. Shaw made assumptions about train service based on his long experience, but Metro-North operations managers can and do make changes based on the conditions they encounter," she said in an email to the AP.

Here's a local television story about the conductor and his unusual approach to his clientele.

Related: Virgin Atlantic Is Using Google Glass to Greet Customers

Ray Hennessey

Former Editorial Director at Entrepreneur Media

Ray Hennessey is the former editorial director of Entrepreneur.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Marketing

Social Media Savvy CEOs Are the Ones Impressing Customers. Here's How to Make Yourself (and Your Brand) Memorable.

CEO impact goes beyond the boardroom. Learn how executive visibility affects your brand and why a strong leadership branding strategy is so critical to your bottom line.

Making a Change

Save Hundreds of Dollars and Learn up to 14 Languages with Daily 15-Minute Sessions on Babbel

Build expanded communication tools for international business ventures.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it's no wonder companies are misaligned on the best approach for integrating it into their organizations.

Leadership

How a $10,000 Investment in AI Transformed My Career and Business Strategy

A bold $10,000 investment in AI and machine learning education fundamentally transformed my career and business strategy. Here's how adaption in the ever-evolving realm of AI — with the right investment in education, personal growth and business innovation — can transform your business.