Get All Access for $5/mo

How to Use Google to Showcase Your Small Business' Products for Free (Infographic) A simple guide to using Google to get your products in front of its hundreds of millions of users.

By Jessica Thomas Edited by Jessica Thomas

As most small business owners know, getting your products and services to appear prominently on search engines like Google can make or break your success. When anyone can sell things online, the sheer volume of content can make it seem impossible for small businesses to compete against larger, more established brands.

Related: 3 Growth Strategies Small Businesses Can Learn From Google

Of course there's an element of pay-to-play when it comes to showcasing your products on platforms like Google or Facebook, but there are also ways to promote your business and its products organically — that don't cost money.

Related: A Complete Guide to Selling on Facebook Shops for Small Businesses (Infographic)

Read on for a guide on how to get your products on Google's platforms like Shopping, Images and more, and for some tips on how to help Google understand the products you're selling.

Related: Changes to Google Keyword Tools and How to Maximize Success While Using Them

Jessica Thomas

Entrepreneur Staff

Senior Digital Content Director

Jessica Thomas is the senior digital content director at Entrepreneur. Prior to this role, she spent nearly five years on staff at Worth magazine and was a staff writer for Bustle. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Business News

Amazon Has a Blank Book Problem: Buyers Report Receiving Fakes of Bestselling UFO Book

The book looked fine on the outside, but the inside was out-of-this-world.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Paramount Leadership Alludes to Layoffs If Merger Does Not Go Through

Paramount is awaiting approval on its merger with Skydance Media from majority shareholder Shari Redstone.

Marketing

6 SEO Tips to Help You Rank in the New Era of Quality Content

What is the best SEO strategy after Google's March 2024 core update? Here's what you need to know.