For Subscribers

A Complete Guide to Selling on Facebook Shops for Small Businesses (Infographic) With online shopping more critical than ever, here's how to out-sell the competition on Facebook.

By Jessica Thomas Edited by Frances Dodds

Maria | Getty Images

Online retail has never been more important for small business owners. Although in-person shopping is making a slight comeback across the U.S., there's no denying that the vast majority of consumers are still primarily shopping online. With Amazon taking up the lion's share of ecommerce attention, how are small businesses supposed to compete? Well, they might have to turn to another massive tech company: Facebook.

Launched in May of this year, Facebook Shops is a free online platform that companies can use to sell their products directly on Instagram or Facebook. It also gives small businesses the opportunity to communicate directly with customers to answer questions and respond to inquiries using WhatsApp, Facebook Messenger and Instagram direct messaging.

Related: This Simple Add-On Lets Your Customers Shop While on Facebook

So how do you get started? Headway Capital rounded up a list of tips and tricks for navigating Facebook Shops for the first time. If you're a small business owner who's interested in expanding your online retail operation but don't want to spend much money up-front, read on.

Related: 'Facebook Shops' Lets You Shop Your Favorite Stores From the Social Network's App

Jessica Thomas

Entrepreneur Staff

Senior Digital Content Director

Jessica Thomas is the senior digital content director at Entrepreneur. Prior to this role, she spent nearly five years on staff at Worth magazine and was a staff writer for Bustle. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Starting a Business

Entrepreneur+ Subscriber-Only Event | May 28: How This Founder Sold 3 Million Units of His Toy Ball Idea

Subscribe to Entrepreneur+ for just $5! Get access to all member benefits, including our next Subscriber-Only Event with Joe Burke, Founder of Ollyball.

Business News

The U.S. Mint Announced It Will Stop Making Pennies. Here's How It Will Affect Businesses and Consumers.

Can you still pay with pennies? How will businesses make exact change? Here's what we know.

Leadership

Lead From the Top: 5 Core Responsibilities of a CEO

Knowing exactly what the chief executive's role entails is critical for steering a company to success.

Side Hustle

She Started a Creative Side Hustle While Working 'Dead-End' Jobs — Then Grew It From $10,000 to Over $50,000 a Month: '[It] Became Magnetic'

Alyssa O'Toole, 35, juggled "mismatched uniforms and odd hours" to turn her passion into a business.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.