Advertising 101
Don't alienate your market by making these mistakes.
Recent Posts in Advertising 101
5 Branding Myths Debunked
BY Starr Hall
Don't get tripped up by these common misconceptions.Should You Advertise?
If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.
Positioning: Setting Your Business Apart
Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.Dumb Advertising Moves to Avoid
Want to make an effective ad? Don't make these common mistakes.
How to Track Ad Results
BY Roy Williams
3 strategies for determining if you're spending your advertising dollars wisely Choosing the Right Advertisement For Your Business
BY Roy H. Williams
Create an ad that does your business justice with this advice from our advertising expert.The No. 1 Rule in Advertising
BY Roy H. Williams
Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.Selecting the Most Effective Advertising Media
BY Roy H. Williams
How can you tell if your ads are reaching the right audience and generating the best response?Make Your Advertising Work for You
It's not enough to be creative. Here's how to make sure your efforts get results.Calculating Your Ad Budget
BY Roy H. Williams
Before you pour money into advertising, figure out exactly how much you should spend.Finding Ad Inspiration
BY Kathy J. Kobliski
Gain a competitive advantage by studying your competitors' advertising.Choosing the Best Ad Methods for Your Business
BY Kathy J. Kobliski
The pros and cons of different types of advertisingAds by Google
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60 Second Solutions
How to Go Mobile on a Budget
Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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