Advertising 101

Which Ad Strategy Works for You?

Rev up your ROI by choosing the best medium for your message.

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Positioning: Setting Your Business Apart

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How to Track Ad Results

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Choosing the Right Advertisement For Your Business

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10 Reasons Your Marketing Messages Stink

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Online Advertising Made Simple

BY Kim T. Gordon

Follow these essential tips for an online campaign that increases sales.

October 23, 2009 in Advertising 101

9 Free Advertising Solutions

BY Suzanne Driscoll

When the going gets tough, the tough advertise.

July 31, 2009 in Advertising 101

5 Branding Myths Debunked

BY Starr Hall

Don't get tripped up by these common misconceptions.

May 28, 2009 in Advertising 101

Starting Lean: Selling a Vision (Video)

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Should You Advertise?

If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.

December 5, 2006 in Advertising 101

Dumb Advertising Moves to Avoid

Want to make an effective ad? Don't make these common mistakes.

December 5, 2006 in Advertising 101

The No. 1 Rule in Advertising

BY Roy H. Williams

Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.

June 13, 2005 in Advertising 101

Selecting the Most Effective Advertising Media

BY Roy H. Williams

How can you tell if your ads are reaching the right audience and generating the best response?

October 6, 2003 in Advertising 101

Make Your Advertising Work for You

It's not enough to be creative. Here's how to make sure your efforts get results.

July 14, 2003 in Advertising 101

Calculating Your Ad Budget

BY Roy H. Williams

Before you pour money into advertising, figure out exactly how much you should spend.

August 5, 2002 in Advertising 101

Finding Ad Inspiration

BY Kathy J. Kobliski

Gain a competitive advantage by studying your competitors' advertising.

September 10, 2001 in Advertising 101

Choosing the Best Ad Methods for Your Business

BY Kathy J. Kobliski

The pros and cons of different types of advertising

April 16, 2000 in Advertising 101

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