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Advertising 101

Advertising 101 Articles and Videos

5 Branding Myths Debunked

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Don't get tripped up by these common misconceptions.
May 28, 2009 in Advertising 101

Should You Advertise?

If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.
December 5, 2006 in Advertising 101
Positioning: Setting Your Business Apart

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
December 5, 2006 in Advertising 101

Dumb Advertising Moves to Avoid

Want to make an effective ad? Don't make these common mistakes.
December 5, 2006 in Advertising 101
How to Track Ad Results

How to Track Ad Results

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3 strategies for determining if you're spending your advertising dollars wisely
June 12, 2006 in Advertising 101
Choosing the Right Advertisement For Your Business

Choosing the Right Advertisement For Your Business

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Create an ad that does your business justice with this advice from our advertising expert.
November 14, 2005 in Advertising 101

The No. 1 Rule in Advertising

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Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.
June 13, 2005 in Advertising 101

Selecting the Most Effective Advertising Media

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How can you tell if your ads are reaching the right audience and generating the best response?
October 6, 2003 in Advertising 101

Make Your Advertising Work for You

It's not enough to be creative. Here's how to make sure your efforts get results.
July 14, 2003 in Advertising 101

Calculating Your Ad Budget

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Before you pour money into advertising, figure out exactly how much you should spend.
August 5, 2002 in Advertising 101

Finding Ad Inspiration

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Gain a competitive advantage by studying your competitors' advertising.
September 10, 2001 in Advertising 101

Choosing the Best Ad Methods for Your Business

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The pros and cons of different types of advertising
April 16, 2000 in Advertising 101
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