Inside Line

Intranet Advantages

The Intranet offers a number of important advantages over printed documents when it comes to distributing information. Much of the material businesses print for internal use is expensive and time-consuming to produce (not to mention tree-wasting). You can't guarantee that everyone in your organization will receive the most recent, updated versions of internal documents, policies or other information. With the Intranet, however . . .

You can deliver information whenever someone needs it--any time, day or night. Users simply call up the internal Web page whenever they need the data.

You can guarantee the information is the laBODY and most accurate available, as long as you keep the information on the Web server current. For example, you could use it to deliver daily sales projections.

Updating information is easy. Information is posted on the Intranet using HyperText Markup Language (HTML). Because HTML is simple to learn, you don't have to hire a "techie" to update your information--you can simply train the same people who would have previously updated the information on paper and distributed it.

You can cross-link information to other files using HyperText links. For example, you could cross-link your product literature to technical specifications and pricing information. To find specifications or pricing, users would simply click on a keyword, such as "tecspec" or "price," in the product literature, and the system would automatically take them to the desired information. You can even cross-link information to other files on other servers--whether those servers are down the hall, down the street or across the country.

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This article was originally published in the October 1996 print edition of Entrepreneur with the headline: Inside Line.

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