2001: A Business Odyssey

Situation Paranormal

The astrology boomlet is consistent with Celente's belief that our society is searching for guidance. "People are seeking out anybody they believe can help them see what's happening and explain it," Celente says. In their quest for understanding, some are exploring new territory--as in psychic phenomena, past life regression and other paranormal events.

Are we entering the age of gullibility? Just the opposite, says Celente. "[Scientists] recently found the Sphinx is 8,000 years older than previously thought. It predates the Sahara Desert," he says. "This is why people are looking at paranormal events today. They may not be paranormal at all: They may just be [inexplicable] by our current understanding."

Indeed, many think paranormality is a point of view. "The paranormal is a part of life," says Marilyn McGuire, president and executive director of the New Age Publishing and Retailing Alliance in Eastsound, Washington. "Some people may have gone off the deep end [with fraudulent commercial enterprises], but paranormal things--things we can't explain rationally--happen every day."

For Bettye Binder, president of The Association for Past-Life Research & Therapies Inc., it's just this commonality that makes psychic phenomena believable. "There are a lot of people who have had a closet interest in past lives or out-of-body experiences, but they've been afraid to talk about it," Binder says. Recent media attention is drawing that interest out into the open.

Assuming you're sincere, making a living in the psychic world often takes creativity. Rancho Palos Verdes, California, entrepreneur Shelley Lessin Stockwell is an author, publisher, speaker, hypnotherapist, psychic channeler, wedding minister and spiritual tour guide. Stockwell's enterprise is eclectic but successful. Her Creativity Unlimited Press, for example, sells 10 books and 14 audiocassettes through five national distributors.

According to Stockwell, exploring psychic territory is not "out there"; it's everywhere. "Everyone is interested," she says. "Sometimes when I go to parties, I deliberately avoid telling people what I do because then the entire evening is spent discussing psychic phenomena. People used to be afraid, but now [most aren't]."

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This article was originally published in the December 1996 print edition of Entrepreneur with the headline: 2001: A Business Odyssey.

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