Hot to Buy/Hot to Sell

Springtime Flowers

The cows haven't come home yet--at least as far as Jim Hanaway of Join the "Cow Pie" Moovement! is concerned.

This Madison, Wisconsin businessman came up with the quirky idea of selling a pile of dirt and straw that produces a burst of annual and perennial flowers. Now you can make this item your next big seller.

Each Wisconsin Flowering Cow Pie is made up of fertilizer, potting soil, sawdust, peat, and an organic binder that turns sweet with a mixture of Wisconsin wildflowers. Just place the Flowering Cow Pie in a dish and set it in a warm and sunny location. Once sprouting occurs, the cow pie can be transplanted to a pot or outdoor planter. And you can reassure customers that, although the product looks like a real cow pie, it won't smell like one.

Wholesale price: $1.99 each. Suggested retail price: $3.50. Minimum order: 1 package of 24 units.

From Join the "Cow Pie" Moo-vement!, Madison, WI. To order, call (608) 241-4949.

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This article was originally published in the March 1997 print edition of Entrepreneur with the headline: Hot to Buy/Hot to Sell.

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