A Real Toy Story

Russ Berrie

BIRTH DATE:March 18, 1933

FAMILY:Married to Angelica, 42; six children: Brett, 38; Richard, 35; Leslie, 34; Scott, 31; Nicole, 15; and David, 11

RESIDENCE:Englewood, New Jersey

BUSINESS PHILOSOPHY:"Running a business is not just products and pricing; it's the whole gamut of human experience. You have to motivate people all the time, and you have to understand what their needs are, whether they be customers or employees or suppliers."

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This article was originally published in the September 1997 print edition of Entrepreneur with the headline: A Real Toy Story.

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