Finders Keepers

10 Ways to Keep Your New Customers

1. Continually stress the benefits of your product or service rather than the features.

2. Exceed your customers' expectations.

3. Point out the total value of your products by emphasizing their quality, convenience and problem-solving aspects rather than focusing solely on price.

4. Send your customers thank-you notes to express your appreciation.

5. Ask customers for feedback, then use it to improve your business.

6. Express your gratitude to customers who provide you with referrals.

7. Strive to greet customers by name and to remember important information about them.

8. Keep in touch with customers.

9. Remember your customers at holidays and on their birthdays.

10. Treat your customers the way you enjoy being treated yourself.

Contact Sources

B-School Cleaners, djwaldow@umich.edu

Suzanne George Shoes, 526 Seventh Ave., #3, San Francisco, CA 94118, (415) 775-1775

usedmall.com LLC, (800) 683-1608, fax: (201) 871-4002, http://www.usedmall.com , info@usedmall.com

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This article was originally published in the December 1997 print edition of Entrepreneur with the headline: Finders Keepers.

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