Brotherly Love?

Minimize sibling rivalry before it hurts your business.

How do you show your brother that you love him?" a therapist asked an 8-year old.

"You tell him . . . and then you punch him in the back."

Such behavior seems altogether normal when brothers and sisters are children. But what if the adult children are in the family business--and they're still pummeling each other with words and deeds?

Competition among siblings runs deep. This type of rivalry is natural and can even be beneficial to a business, as long as it doesn't go too far. "When it gets so intense that a parent has to step in, you can assume both adult siblings are at fault," says Ronald Reece, an organizational psychologist and co-owner of Behavior Resources Inc., a psychological counseling firm in Greenville, South Carolina.

Separating fighting children was tough when they were young; it requires even more strength and determination when they're older--and in business together. "Even as adults, [siblings are] still in a power struggle for attention and approval," says Kathy Wiseman, a family business consultant and president of organizational development firm Working Systems in Washington, DC. And giving in to them feeds into this childish behavior, she says. "It's better to say something like `This fight is between you and your brother. As long as you're working here, you'll have to find a way to work it out.' "

Very often, young adult siblings have little understanding of problem-solving or conflict resolution techniques. If that's the case, they may need coaching from a consultant on how to arrive at a productive agreement--one that separates the problem from the relationship and one that produces a solution better than either of them could develop alone.

Sometimes a caring but neutral person is the best one to offer a business perspective to ongoing conflicts. That's the route the siblings who run Lloyd's Moving Co. Inc., a 68-year-old business in Philadelphia, take when they have disagreements. "A family friend, who's also a savvy business consultant, sits in on our family meetings," says Tina King, one of the Lloyd siblings and three principals. "When there's friction, she takes the emotion out of it, turning it into a business problem, not a personal one. Because we all respect her and know she cares about us as a family, it works."

According to Reece, if siblings' fights become destructive to a business, a parent may have no option but to say "One of you is going to have to go."

Patricia Schiff Estess writes family business histories and is the author of two books, Managing Alternative Work Arrangements (Crisp Publishing) and Money Advice for Your Successful Remarriage (Betterway Press).

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This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Brotherly Love?.

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