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On The Level

What to know before you buy a multilevel marketing opportunity

A friend, representing a network marketing company, approaches you about "the business opportunity of a lifetime!" You've heard stories of network marketing (also called multilevel marketing or MLM) taking people from the brink of bankruptcy to six-figure incomes within months. You've dreamed of being your own boss, earning unlimited income and working from your home. Can an MLM opportunity really offer all that?

Before making any commitments, there are several things to consider: Will you enjoy working in network marketing? Is the company you're considering legitimate? Is it the best choice for you among the many MLM opportunities available? The following steps will help you decide.


Sean M. Lyden is a writer in Marietta, Georgia.

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Sean Lyden is the CEO of Prestige Positioning (a service of The Professional Writing Firm Inc.), an Atlanta-based firm that "positions" clients as leading experts in their field-through ghost-written articles and books for publication. Clients include Morgan Stanley, IFG Securities, SunTrust Service Corp. and several professional advisory and management consulting firms nationwide.

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This article was originally published in the July 1998 print edition of Entrepreneur with the headline: On The Level.

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