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What: Online dating service for people age 50 andup
Who: Miriam Hipsh, founder of FiftyPlusConnect.com
Where: New York City
When: Started in March 2005
After reading an article about internet dating, Miriam Hipshdecided she wanted to find out more. But when she attempted tocreate a profile on one site, Hipsh, 59, got to a question aboutbody art and realized the site was clearly not targeting a matureaudience.
"It wasn't speaking to me," says Hipsh. Instead ofdiscouraging her, this realization piqued her entrepreneurialinterest.
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