Baby Steps Focusing on the little ones turned into big business for this retailer.
By Lindsay Holloway •
Opinions expressed by Entrepreneur contributors are their own.
What: Collection of vintage-inspired baby products
Who: Jeanette Mulvey of Baby Goes Vintage
Where: Middlesex, New Jersey
When: Started in 2003
How much: $5,000
Baby Goes Vintage founder Jeanette Mulvey never expected her sales to break $100,000. But with only $5,000 out of her pocket, a home office, one part-time employee and a self-constructed website (www.babygoesvintage.com), she managed to bring in $125,000 last year and projects sales of $175,000 this year. "I really didn't expect it to be [this] profitable," says Mulvey, 35, whose online store sells vintage-inspired baby products such as books, toys and nursery décor.
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