Pushing The Envelope

Play Your Cards Right

The Greeting Card Association (GCA) sells a variety of books, CD-ROMs and audiotapes to help entrepreneurs succeed in the industry. Here are a few:

  • Greeting Card Industry Directory: A complete guide that features the names and addresses of more than 1,800 publishers and suppliers. GCA members are cross-referenced by geographic location, product types and licensed characters. Each listing also includes information on personnel, production and distribution. Regular and international publisher members are listed, as are associate members in allied industries that provide services and products to the greeting card industry. (296 pages, first copy free to members, $95 for nonmembers.)
  • Directory of Greeting Card Sales Representatives: A detailed listing of nearly 175 U.S. companies and individual sales reps that represent greeting card publishers. Each listing includes full mailing address, contact information, showroom locations, trade show participation, areas covered, types of retail outlets served and kinds of cards handled. This alphabetical listing is also cross-referenced geographically and by card product. (262 pages, $50 for members, $95 for nonmembers.) Combine this with the previous volume, and you've got everything you need to know about the industry.
  • Forecasting the `New Reality' for the 21st Century: Don Reynolds, business consultant, forecaster and speaker, describes the "New Reality" in a fast-paced overview of major trends impacting our world in the next 10 to 15 years. (Audiotape, $20 for members, $30 for nonmembers.)
  • Facts, Figures, Findings: Staying in Touch With Industry Changes: Ray Kenny, former vice president of planning and research for American Greetings, delivers timely information on today's greeting card industry. (Audiotape, $20 for members, $35 for nonmembers.)

To order any of these products, or for information about membership in the GCA (which starts at $325 per year), call (202) 393-1778 or visit http://www.greetingcard.org. Please note: Product availability and pricing may have changed since this article was published. Please contact the GCA for the most current information.

Contact Sources

Activegrams, info@activegrams.com, http://www.activegrams.com

Carla Cards, (617) 242-4478, carlaven@erols.com

Conceptual Thinking Inc., (800) 501-0116, http://www.conceptualthinking.com

Greeting Card Association, (202) 393-1778

Greetings Today, (913) 362-7889

Rossetti Cards, (503) 235-1179, migaart@aol.com

Spice Rax, (323) 464-6800, http://www.spicerax.com

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This article was originally published in the March 1999 print edition of Entrepreneur with the headline: Pushing The Envelope.

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