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Breaking The Mold

Is Franchising For You?

In the end, you have to assess the level of entrepreneurial independence you require to be satisfied. Do you want to be your own boss, yet lessen the risks associated with starting your own business? Do you want the benefits of a national brand name and large-scale advertising? Do you know your strengths but question your abilities on some of the finer points--dealing with suppliers or marketing, for example? Most of all, are you willing to give up some control to gain these benefits? Once you answer those questions and research franchise opportunities, you'll know whether or not a franchise is in your future.

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This article was originally published in the April 1999 print edition of Entrepreneur with the headline: Breaking The Mold.

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