All That Glitters

Transforming promotional tees from drab to fab is this company's specialty.
This story first appeared in the June 2007 issue of Entrepreneur. To receive the magazine, click here to subscribe.

If it's free, there's sure to be hype--but even the promotional products industry could use some pizzazz lately. Enter Andrew and Lee Sequeira, 41 and 44, respectively. Owners of an online spa and beauty boutique, this husband-and-wife team couldn't resist acquiring Sparkle Plenty Designs Inc., which specializes in Swarovski crystal-embellished T-shirts, in January 2006. Adding just enough "bling" helped them give an upscale look to the promotional tee industry.

By showing off their customized crystal designs at trade shows nationwide and launching a website, the Sequeiras' Philadelphia business has attracted a wide variety of clients, including the Dallas Cowboys Cheerleaders, NASA and The Ritz-Carlton. "An image in crystal is stunning," says Andrew, who sizes up 2007 sales at about $525,000. "It's allowing us to go to a higher plane with the things we're doing." Whatever the design, this company is sure to make any business sparkle.

Entrepreneur Coaching
Entrepreneur Coaching
START, RUN, or GROW your business with step-by-step help from our coaches! Get Started
View Comments (0)