Retro Revisited

Out With The Old, In With The Vintage

Old Retro

  • "Used"
  • Sign of poverty
  • Wading hip-deep in rags
  • Buy on consignment
  • $1.79 department store dress, circa 1957
  • Cyndi Lauper
  • Salvation Army
  • Fashion refugees
  • Dirt-cheap price
  • Ostracism
  • Smells like bad memories

New Retro

  • "Vintage"
  • Symbol of style
  • Service-oriented shopping
  • Buy upfront with cash
  • $4,000 couture dress, circa 1973
  • Cameron Diaz
  • Fashion icons
  • Platinum value
  • Individuality
  • Odor-free and loving it

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This article was originally published in the August 1999 print edition of Entrepreneur with the headline: Retro Revisited.

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