Hero Worship

Sweet Success

Before the early 1900s, all chocolate was handmade through a time-consuming and costly process that made chocolate an expensive treat, affordable only by the rich. But Milton Hershey was determined to change that. By developing and using innovative machinery that eliminated the need to make and wrap chocolate by hand, Hershey introduced the first method for mass-producing chocolate at affordable prices, allowing everyone to experience the joys of his magical creation, the Hershey Bar.

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This article was originally published in the March 2000 print edition of Entrepreneur with the headline: Hero Worship.

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