High-End Hybrid

Mercedes-Benz customers will soon be able to get more green for their green.
This story first appeared in the November 2008 issue of Entrepreneur. To receive the magazine, click here to subscribe.

Before long--in 2010--Mercedes-Benz will launch its slick new hybrid for the high-end executive set: the S400 Bluetec Hybrid sedan. Hailed by its maker as the world's most fuel-efficient luxury four-door, the gas/electric model will be preceded by a diesel/electric hybrid model in 2009. If you can afford to wait, the S400 is exceptional for its breakthrough lithium-ion battery technology, which is more compact than the nickel-metal hydride batteries currently found in other hybrids. The S400 provides better fuel efficiency, a long service life, reliability and optimal performance. Built on the same platform as standard S-Class models and with similar features, including parking guidance, blind-spot assist and the same elegant, luxurious interior appointments, pricing for the S400 will be determined in mid-2009. Its only competitor: the Lexus LS 600h L.

Jill Amadio is an international award-winning automotive journalist and author.

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