Valentine's Day--How Sweet it Is

February 14th isn't only lucrative for the Hallmarks and American Greetings of the world.
This story first appeared in the February 2010 issue of Entrepreneur. To receive the magazine, click here to subscribe.

21,000 florists in the U.S. 1

3,000 greeting-card publishers in the U.S., most of them small or family-owned. 2

70% of men plan to take their sweetheart out to dinner on Valentine's Day. 3

$29 million in cut roses sold in the United States each year. 4

73% of the 546,000 restaurants in the U.S. that are single-location businesses. 5

$36 million in heart-shaped boxes of chocolate sold each Valentine's Day. 6

100,000 pounds per day of its classic Sweethearts Conversation Hearts that Necco produces for 11 months to meet demand. (The 8 billion hearts sell out in six weeks.) 7

3,523 candy stores in the U.S. 8

22,600 specialty jewelers in the U.S. 9

$40 million in box office profits on the No. 1 movie of Valentine's Day weekend 2009­--the remake of Friday the 13th.10
 

Sources:
1 U.S. Census Bureau
2 Greeting Card Association
3 Discover Card Survey
4 USDA National Agricultural Statistics Service
5 National Restaurant Association
6 National Confectioner's Association
7 Necco
8 U.S. Census Bureau
9 Jewelers of America
10 Variety

 

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