Dale Carnegie, the App

Secrets of Success app breaks down the core Carnegie leadership principles
Dale Carnegie, the App
This story first appeared in the July 2010 issue of Entrepreneur. To receive the magazine, click here to subscribe.

The granddaddy of management gurus--If you want to gather honey, don't kick over the beehive--is now an app.

Seventy-four years after the publication of Dale Carnegie's How to Win Friends and Influence People and 55 years after his death, his advice is being downloaded by the thousands, $2.99 for BlackBerry and 99 cents for iPhone (a bargain compared with the average Carnegie workshop fee of $1,600).

The app, Secrets of Success , is no Tap Tap Revenge, but it does break down the core Carnegie leadership principles, functioning like a pocket-sized management prof and personal cheerleader. "You can review some sales pointers before a call or get a quick confidence boost to help you close the deal," says Piera Palazzolo, senior vice president of marketing at Dale Carnegie Training. "And there's a library of short videos that show the right ways to talk to someone."

So if you've struggled to pay sincere compliments or sweet-talk willful employees, these are the scripts you've been waiting for. Not to mention the arsenal of inspirational quotes you'll have, literally, at your fingertips. Take it away, Dale--Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success.

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