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The Future Of Franchising . . . Today!

Five trends that will carry franchising into the 21st century

It is the question most asked by small-business investors: "What's hot in franchising today?"

Everyone knows a franchising success story; they have become part of our cultural history. Ray Kroc and Colonel Sanders long ago elevated the idea of franchise success to the level of popular myth. Not only were they spectacularly successful in creating McDonald's and Kentucky Fried Chicken, respectively, they also made millionaires of the hundreds of people who invested early in their promising franchising programs.

But what in franchising is new and hot now? And how does someone interested in the special advantages of owning a franchised business find the programs that are new and promising?

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This article was originally published in the February 1996 print edition of Entrepreneur with the headline: The Future Of Franchising . . . Today!.

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