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Finding The Recipe To Success In The Chocolate Industry

Three businesses enjoy sweet success in the chocolate industry.

SUCCESS IS SWEET, but how much sweeter when it comes from selling sweets? For many of us (at least, many of us here at Business Start-Ups), the ideal business would be one involving chocolate in any form. Bonbons . . . bars . . . slabs . . . chunks . . . huge, glistening vats of rich, creamy, delectable chocolate . . . .

Hmm? Oh--sorry. Where were we?

Ah, yes. On the following pages, you'll meet five entrepreneurs for whom chocolate is not just a source of lip-smacking joy, but a source of income as well. So grab a bar of your favorite brand (milk chocolate, semi-sweet, white or dark?), settle into a comfy chair and read on. Maybe you'll come up with a mouthwatering business idea of your own.

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This article was originally published in the January 1996 print edition of Entrepreneur with the headline: Finding The Recipe To Success In The Chocolate Industry.

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