Hot Stuff

Hot Business: Upscale Kids' Photos

Birthdays, school graduations, lost teeth-parents can always find an excuse for a photo op, and upscale photographers ready to snap the pictures. Approximately 8,000 of the Professional Photographers of America's (PPA) 14,000 members are child- and family-portrait photographers, and according to those in the trenches, business has never been better. "Our business has absolutely gone through the roof this year. It's like a wildfire," says Angela Carson, chair of the Children and Family Special Advisory Group for the PPA and owner of Angela Carson Photography in Northville, Michigan. Photo trends she's witnessed include more black-and-white photography (which now comprises 30 to 40 percent of her business) and portraits taken on location.

"The increase [in children's photography]," says Carson, "is probably three-fold: One is just the sheer number of children. Two is that as parents get older, I think they value and understand that their children are only going to be little for a short time. And three, honestly, is just the current discretionary [income]. Everybody's got money right now."

For more information on kids' photography, check out the PPA's Web site at www.ppa-world.org

Next: Teens »

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This article was originally published in the December 1999 print edition of Entrepreneur with the headline: Hot Stuff.

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