After years of being unable to find tasty, healthy eats he could enjoy, former caterer Jason Landau, 31, set out to develop a menu that he could share not only with his sibling, but with anyone interested in meatless fare. Jason and his brother Ken, 33, launched a complete menu of soy-based cuisine and real-fruit smoothies when they opened their first Andrew Smash restaurant in 1995. Patrons in Eugene, Oregon, were delighted: The brothers brought in $400,000 in sales last year and expect $2 million for 2000, given the sale of two franchises and the opening of their third this month.
These days, the brothers are doing more than just sharing their
habits-they're also sharing their company. This past June, Smash International Inc. offered $1 million-worth of shares in common stock in a direct public offering in order to fund the expansion of Smash's SBA-approved franchise model. Start-up costs for Andrew Smash restaurant franchises are about $300,000, but the Landaus will ease the financial burden for prospective franchisees by offering referrals to a third-party lender. In addition, Smash International offers franchise owners protected territories and two weeks of training in a corporate store, as well as two weeks of training in their own franchise. Most important, Smash International will provide delicious soy-based products designed and prepared just for its namesake franchises.
Make The Call
Smash International Inc.: (888) 770-3707, www.andrewsmash.com
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