The only constant in life is-you guessed it-change. Knowing this, we make it our mission every December to cast our eyes into the future and predict the hot businesses for the year ahead. Our predictions are based on a combination of research, expertise and pure gut instinct.
This year, these factors point to 14 stand-out businesses for 1998. We've written about several of them in Entrepreneur-we even touted a few last December as hot businesses for 1997. Yet a new year brings a new set of opportunities for such 1997 picks as specialized staffing and job training/retraining, so don't pass over these selections in your haste to explore such hot-business newcomers as mail order health care and wraps.
We also encourage you to take note of the underlying trends influencing our roundup of 1998's hot businesses. Credit an aging population, for instance, for generating a demand for adult day services and assisted living facilities. And thank a health-conscious (albeit time-hungry) public for raising the profile on juice bars and soup restaurants.
Not enough to satisfy your appetite for hot trends? Good. Once you pore over the top businesses, take time to sift through the cornucopia of cultural goings-on we peg as significant for 1998 in "Heads Up" on page 110. Think pampered pets. Think caffeine. Think germ warfare. And so goes the ever-changing trend landscape.