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Highs and Lows

Digital Cameras

HIGH:

A digital camera like the CoolPix 990 is best if you have a bit of photography experience under your belt to take advantage of all its features. Much more than a point-and-shoot, the 990 can be put in a variety of manual modes that allow adjustment of the aperture, shutter speed and exposure. It's invaluable if you want something that acts like an SLR, but if you're more the Polaroid type, check into the Olympus D-340R. The 3.34-mexapixel resolution of the 990 means true photo-quality images. Pair it with the Epson Stylus Photo 1270, and you'll have your own semi-pro digital photography rig.

Manufacturer: Nikon

Model: CoolPix 990

Street price: $900

Phone: (800) 52-NIKON

Web site:www.nikonusa.com


LOW:

Unless you're aiming for the graphics high end, the Olympus D-340R should cover your basic business bases. Capable of a 1.32 megapixel resolution, the D-340R doesn't compare to the Nikon, but it's no slouch, either. For Web sites, brochures and most projects, it'll do just fine. A 2x telephoto mode will help you get up close and personal. On the other end, it can handle subjects as close as
4 inches. Flash and all settings are handled automatically by the camera.

Manufacturer: Olympus America

Model: D-340R

Street price: $250

Phone: (800) 622-6372

Web site:www.olympusamerica.com/digital

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This article was originally published in the June 2000 print edition of Entrepreneur with the headline: Highs and Lows.

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