Blind Faith


How do you gain the right perspective and leverage in your business dealings?

  • Ask yourself questions like "Why should I feel guilty for providing a valuable product or service? With the benefits I bring to customers, why shouldn't I get paid-and get paid on time?"
  • Hire an attorney to put together your contracts. While it costs you upfront, customers will take you more seriously, saving you time, money and heartache in the long run.

  • ReadWinning Through Intimidation (Ballantine, $5.99, by Robert J. Ringer. This book will teach you how to turn the tables from being intimidated by people or circumstances to being able to hold your own.

Contact Source

Corporate Gear LLC, (800)439-7600,

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Sean Lyden is the CEO of Prestige Positioning (a service of The Professional Writing Firm Inc.), an Atlanta-based firm that "positions" clients as leading experts in their field-through ghost-written articles and books for publication. Clients include Morgan Stanley, IFG Securities, SunTrust Service Corp. and several professional advisory and management consulting firms nationwide.

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This article was originally published in the July 2000 print edition of Entrepreneur with the headline: Blind Faith.

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