Shoestring Startups

In-Store Demonstrator

Grocery shoppers are more likely to purchase the newest juice drink, hot salsa or other item if they try a free sample at the supermarket. In-store demonstration services provide supermarkets with trained demonstrators who set up tables and hand out samples or coupons. Start-ups market their services to the grocery stores and recruit independent contractors to do the demonstrations.

Start-Up Cost: $150

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This article was originally published in the April 1998 print edition of Entrepreneur with the headline: Shoestring Startups.

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