Shoestring Startups

Image Consultant

In today's society, looks matter. Image consultants help people make good first impressions by advising them how to improve their images. This includes everything from clothing and hairstyles to speaking voices, posture and manners. Whether you target individual customers with color-consulting services or aim at executives trying to climb the corporate ladder, your image is key in this business. Invest in professional-looking marketing materials, and remember, you're your own best advertisement.

Start-Up Cost: $700

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This article was originally published in the April 1998 print edition of Entrepreneur with the headline: Shoestring Startups.

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