Having established her name on TV, Cavender's next objective was to make sure consumers would link her name with her product in the stores. While Cavender acknowledges "only 20 percent of people purchase products from TV," she also feels those other 80 percent are still affected by TV ads and would remember her picture if she placed it on the product. Consequently, all her new products boast her picture on the box. Putting her picture on the box provides Cavender with two major benefits: First, it helps consumers immediately recognize her products on the shelf and increases their confidence that the products will work. Second, putting her picture on the packaging makes it much easier for Cavender to introduce her new products. Retailers now have an incentive to put E-Z Bowz's products on the shelf: They know the products will be promoted on TV. In the past few years, Cavender has successfully introduced Angel Bowz Kits and the E-Z Rose and FlowerMaker, largely due to her success in branding her name.
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