Making the Transition

Avoid the Extremes: Find Your Equilibrium

Balance is the solution to these challenges, according to Anne Louise Feeny, a management consultant and creator of Trail Boss Management, a program wherein managers learn to emulate the Old West's trail bosses. "Keep one calendar that tracks both business and personal dates," she advises. "It's important to schedule fun times. Write both your business and personal plans for the week."

This is a necessary step to take, because if you don't, chances are, no one will. "Friends will hesitate to call because they don't want to disturb you," Feeny cautions. "You think about calling them, but you don't. You end up being an unwilling hermit."

Feeny advises scheduling events outside the office on a regular basis to prevent getting trapped in a merry-go-round of isolation. "Look in your area for low-cost, multipurpose events," she suggests. "Brown bag lunches or discussions sponsored by local universities or business organizations will get you out of the office and help you build a professional network."

These types of activities will also help foster an understanding of entrepreneurship in society. As a business owner, you have been essentially disenfranchised from the community of the 9-to-5 worker. You have lost the privilege of perception. In America, the first thing people want to know, after your name, is what you do-and when you tell them you're a business owner, you can get looks that range from "Poor guy. I wonder what really happened at his last job," to "Is she crazy? No benefits? How will she support herself?"

Jean Barnett, 32, a partner in Thirty-Three Productions, a New York City production company, can relate. Says Barnett, recalling a conversation she had with a young man on the ferry in Seattle: "He asked, 'What do you do?' I didn't know which hat to put on. I didn't have the job title with the desk, the nameplate on the door and the corporate business card."

No doubt about it, our culture is big on labels. "We learn through the process of maturation to put labels on things," confirms Ianucelli. "We believe we know what constitutes a 'good job' or making 'good money.' When you venture out on your own, you need to redefine those things."

The best way to deal with the looks and snide remarks is to build a support system for yourself. Cigale believed a support network was so crucial to his sanity that he relocated from the Boston area to New York, where he and his wife both have family. "[The move] had a real effect on me being able to do my work [well and] have a fulfilling life outside my business," he offers.

At the same time, you may find you'll need to educate your loved ones about what entrepreneurship entails. Amanda Formaro, 33, owner of FamilyCorner.com, an advice Web site for parents, confesses she and her husband had a hard time in the beginning. "He and I fought constantly," says the Kenosha, Wisconsin, entrepreneur. "He couldn't understand what I was doing on the computer all the time. Sometimes the people closest to you have a challenge in supporting what they don't fully understand."

Formaro credits Friday night dates and solid communication for getting them through the transition. "It also helped when he began to see checks coming in," she laughs. "These days, he asks me how many page views I received the night before. He's not quite sure of the whys and hows, but he loves and encourages me even though he doesn't really understand what I do."

Building Your Inner Foundation
We talked with some spiritual experts to get their take on transition. Even if you don't consider yourself a spiritual or religious person, their lessons can be applied to your life as an entrepreneur.

Justin Epstein, associate minister of the Unity Center in New York City, stresses the importance of spiritual community.
"It is important for us to carefully choose our friends and the company we keep. If you spend time with people who have pessimistic attitudes, then you will subconsciously be pulled down by them."

Rabbi Alexis Roberts of the Congregation Dor Hadash in San Diego points out that people often place spirituality in the same category as entertainment and relaxation-things they're willing to sacrifice for a while until a new business is stable.
"When we're making a living, we need to question what we're living for-our family, the community, the world? Work is one of the games we play when we're alive. It doesn't have lasting significance in itself if it doesn't serve a higher purpose."

Darry Guli and Eva Garrity, owners of The Yoga Studio in Fairhaven, New Jersey, acknowledge the importance of both inner and outer sources for creating a strong spiritual foundation.
"Spirituality is often in the last place you expect it to be," says Garrity. "Be honest about what you're doing with your life when you talk to people. Be willing to open up and observe what is going on around you, and you will find the answer to any question you have."
Guli stresses the importance of looking within: "Follow your intuition. Do whatever you've done in the past that makes you feel like you're on your path. You usually know what that is when you get quiet."

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This article was originally published in the March 2001 print edition of Entrepreneur with the headline: Making the Transition.

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