This ad will close in

Global Appeal

Connecting the world with the push of a button

They say imitation is the sincerest form of flattery-and the clearest validation of a business idea. Nextel Communications' Direct Connect walkie-talkie service is doing so well that larger carriers want a piece of the premium-subscriber pie. Sprint PCS and Verizon Wireless are anxious to let everyone know they'll offer push-button phoning sometime this year, although they're hazy on the details. All carriers plan to have it by 2004.


Men use their cell phones
14%
more than women do.
SOURCE: Cingular Wireless

Meanwhile, Nextel's Direct Connect recently went nationwide, enabling a subscriber in Hawaii to push a button and hook up with a buddy in Maine. Originally limited to a caller's hometown, coverage has been gradually expanded with the strengthening of Motorola's iDEN network.

Sprint and Verizon say they'll have coast-to-coast walkie-talkie service at launch but can't point to field trials. AT&T Wireless, which plans a handset agnostic version of the service next year, starts testing in December. With established demand for it, you can expect some level of push-to-talk service from every provider next year. A voice version of instant messaging, it apparently speaks to our need for instant communication gratification. Long term, most providers envision walkie-talkie service going global.

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the September 2003 print edition of Entrepreneur with the headline: Global Appeal.

Loading the player ...

This Is the Most Important Habit for Business Success

Ads by Google

0 Comments. Post Yours.

Most Shared Stories

1
The 3 Attributes to Look for in Top Talent
2
14 Books Every Entrepreneur Should Read in '14
3
5 Key Characteristics Every Entrepreneur Should Have
4
What Motivates Entrepreneurs to Do What They Do? (Infographic)
5
How to Change Your Beliefs and Stick to Your Goals for Good

Trending Now