Jason Falls and Erik Deckers

Jason Falls is principal of Louisville, Ky.-based Social Media Explorer, a social media marketing, digital marketing and public relations consulting service. Erik Deckers is owner and vice president of creative services at Indianapolis-based Professional Blog Service, a ghost blogging and social media agency.

How to Use Social Media for Research and Development
Marketing

How to Use Social Media for Research and Development

Consider this advice for getting customer feedback over Facebook and Twitter.
6 Steps for Dealing With Social Media Detractors
Marketing

6 Steps for Dealing With Social Media Detractors

Consider this advice for handling upset customers with grace, humor and honesty.