Entreprenuer and Author; Founder, Content Marketing Institute
Writing down your goals and reviewing them daily are critical for success.
Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars.
While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
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© 2014 Entrepreneur Media, Inc.