David Mercer

David Mercer

David Mercer is a recognized technical author with books on programming, web development and online business published globally and translated into more than 10 languages. He is also a serial entrepreneur and provides support and services to startups and businesses via his blog, SME Pals.
Ditch the Spam: Creating an 'Ethical' SEO Strategy
SEO Tips

Ditch the Spam: Creating an 'Ethical' SEO Strategy

While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
In the Social Age, Don't Advertise, Engage
Marketing

In the Social Age, Don't Advertise, Engage

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.