Ahmad Numan

Ahmad Numan is the Director of Marketing and Corporate Communications at Ras Al Khaimah Economic Zone (RAKEZ). He is responsible for the planning and implementation of all marketing and communication activities, overseeing the execution of the marketing strategy across multiple markets, while reinforcing the organization’s reputation. Numan has over 17 years of experience with various companies in the UAE and Saudi Arabia, and he has been recognized as one of the region’s most impactful marketing and communications professionals.

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Marketing

A Marketer's Guide To Successfully Navigating A Price War

In the competitive world of business, price wars, despite their initial appeal, are rightly seen as a race to the bottom.

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