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Carm Lyman is co-owner and president of Lyman PR, a consumer lifestyle communications agency. She can be reached at carm@lymanpr.com, or follow her on Twitter @carmlyman and @lymanpr.

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5 Tips for Getting the Most Out of Your PR Agency

5 Tips for Getting the Most Out of Your PR Agency

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
October 10, 2013 in Public Relations