Catherine Seda

Avoid Becoming a Spammer

Beef up your subscriber list the right way by making sure your online newsletter only goes to people who really want it.
Technology

Keep Your Site's Visitors a Little Longer

Before they go, give your website visitors a reason to stay--or to come back later--with a well-timed exit pop-up.
Marketing

Are You Scaring Away Customers?

Your efforts to get to know your customers could be driving them away.
Marketing

How to Use Exit Pop-Ups

Before they go, give your website visitors a reason to stay--or to come back later--with a well-timed exit pop-up.
Marketing

How to Use RSS Feeds

Want to make sure your marketing message doesn't end up in your customers' spam folders? Get the word out with an RSS feed.
Marketing

7 Deadly Sins of E-Marketing

When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins.
Marketing

Using Cutting Edge Technology On Your Site

Your customers are all over the web, and they're not easy targets. Make sure your message hits its mark by keeping up with new technologies.
Marketing

Creative Autoresponders Keep You on Customers' Minds

Creative autoresponders are a surefire way to make customers remember you long after they've logged off your site.
Marketing

Affiliate Marketing Strategies

Get more wins--and more sales--from your affiliate program by stacking your roster with internet-marketing pros.
Marketing

The Missing Link?

Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers.
Technology

Maximize Your Presence on eBay

Bring in the crowds with these simple tips to draw users in and get them interested.
Marketing

Build Your Newsletter's Subscriber Base

Have a great e-newsletter, but not enough people to share it with? Build your subscriber list with a co-registration campaign.
Marketing

Spill the Beans

If you share free information with potential customers, they're more likely to remember you when it's time to buy.
Marketing

Using Pay-Per-Call Advertising

With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone.
Marketing

The Name Game

Get friendly with your prospects by including their names--and personalized content--in your marketing e-mails.