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Dan S. Kennedy and Matt Zagula

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No BS Trust Based MarketingDan S. Kennedy and Matt Zagula are the co-authors of No B.S. Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably Un-Trusting World, published by Entrepreneur Press in 2012. Kennedy is a strategic adviser, marketing consultant and coach in Phoenix, Ariz. Zagula, a Weirton, W.Va.-based financial consultant, leads a national advisory practice.

4 Recent Stories

How to Build Trust to Pave the Road to Wealth

How to Build Trust to Pave the Road to Wealth

Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
November 6, 2012 in Customer Loyalty and Retention
Show Customers Why They Should Trust You

Show Customers Why They Should Trust You

Using proof can help establish strong relationships with your customers.
October 2, 2012 in Marketing
Publish a Book and Prosper as a Small-Business Owner

Publish a Book and Prosper as a Small-Business Owner

Writing your own book can establish you as an authority and expert.
September 4, 2012 in Marketing Ideas
Why Should Your Customers Trust You?

Why Should Your Customers Trust You?

Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.
August 7, 2012 in Finding Prospects

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