Dan S. Kennedy and Matt Zagula

No BS Trust Based MarketingDan S. Kennedy and Matt Zagula are the co-authors of No B.S. Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably Un-Trusting World, published by Entrepreneur Press in 2012. Kennedy is a strategic adviser, marketing consultant and coach in Phoenix, Ariz. Zagula, a Weirton, W.Va.-based financial consultant, leads a national advisory practice.

How to Build Trust to Pave the Road to Wealth
Marketing

How to Build Trust to Pave the Road to Wealth

Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
Show Customers Why They Should Trust You
Marketing

Show Customers Why They Should Trust You

Using proof can help establish strong relationships with your customers.
Publish a Book and Prosper as a Small-Business Owner
Marketing

Publish a Book and Prosper as a Small-Business Owner

Writing your own book can establish you as an authority and expert.
Why Should Your Customers Trust You?
Marketing

Why Should Your Customers Trust You?

Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.