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Dan S. Kennedy & Chip Kessler
Marketing to Seniors: Online Versus Offline
Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
4 Marketing Hazards to Avoid
Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
7 Tips for Marketing to Older Audiences
These seven tips can help you differentiate your boomer and senior marketing message from all the other messages flooding the marketplace.
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