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Dan S. Kennedy & Chip Kessler

3 Recent Stories

Marketing to Seniors: Online Versus Offline

Marketing to Seniors: Online Versus Offline

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
February 22, 2013 in Marketing Ideas
4 Marketing Hazards to Avoid

4 Marketing Hazards to Avoid

Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
January 22, 2013 in Marketing Ideas
7 Tips for Marketing to Older Audiences

7 Tips for Marketing to Older Audiences

These seven tips can help you differentiate your boomer and senior marketing message from all the other messages flooding the marketplace.
November 22, 2012 in Growth Strategies

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