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Founder and lead strategist, AuthenticMatters
Dave Clarke is the founder and lead strategist at
AuthenticMatters, a digital strategy firm that helps companies - from web startups to brick & mortars - acquire the right customers to the right products for the right reasons. Email him at firstname.lastname@example.org to learn more or grab a beer if you're ever in Philly or New York. 7 Recent Stories
When your pitch emails go unanswered by members of the media, consider more subtle steps.
July 26, 2013
Grow Your Business
You may think your product or service is always newsworthy, but thats not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
June 18, 2013
Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
February 9, 2013
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
November 23, 2012
When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
August 14, 2012
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
July 29, 2012
When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
June 12, 2012
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