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Dave Clarke

Dave Clarke is the founder and lead strategist at AuthenticMatters, a digital strategy firm that helps companies - from web startups to brick & mortars - acquire the right customers to the right products for the right reasons. Email him at dave@authenticmatters.com to learn more or grab a beer if you're ever in Philly or New York.

7 Recent Stories

What to Do When No One Responds to Your Pitch Emails

What to Do When No One Responds to Your Pitch Emails

When your pitch emails go unanswered by members of the media, consider more subtle steps.
July 27, 2013 in Marketing Basics

What Not to Hook a Media Pitch to, Ever

You may think your product or service is always newsworthy, but thatÂ’s not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
June 18, 2013 in Grow Your Business
In Search of Buzz: What It Is and How to Build It

In Search of Buzz: What It Is and How to Build It

Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
February 9, 2013 in Marketing
3 Ways to Land Media Attention Without a News Pitch

3 Ways to Land Media Attention Without a News Pitch

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
November 23, 2012 in Public Relations

How to Humanize Your Brand and Build Social-Media Buzz

When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
August 14, 2012 in Young Entrepreneurs
4 Must-Have Elements in a Successful Media Pitch

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
July 29, 2012 in Public Relations

3 Things Your Media Pitch Doesn't Need

When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
June 12, 2012 in Young Entrepreneurs