Founder and lead strategist, AuthenticMatters
Dave Clarke is the founder and lead strategist at
AuthenticMatters, a digital strategy firm that helps companies - from web startups to brick & mortars - acquire the right customers to the right products for the right reasons. Email him at firstname.lastname@example.org to learn more or grab a beer if you're ever in Philly or New York.
When your pitch emails go unanswered by members of the media, consider more subtle steps.
You may think your product or service is always newsworthy, but that's not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Starting a Business
When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
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© 2014 Entrepreneur Media, Inc.