David Mercer

David Mercer

David Mercer is a recognized technical author with books on programming, web development and online business published globally and translated into more than 10 languages. He is also a serial entrepreneur and provides support and services to startups and businesses via his blog, SME Pals.

2 Recent Stories

Ditch the Spam: Creating an 'Ethical' SEO Strategy
Marketing

Ditch the Spam: Creating an 'Ethical' SEO Strategy

While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
In the Social Age, Don't Advertise, Engage
Online Marketing

In the Social Age, Don't Advertise, Engage

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.

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