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DJ Waldow

DJ Waldow is a writer, blogger, speaker and co-author of The Rebel’s Guide to Email Marketing (Que Publishing, 2012). He is Digital Marketing Evangelist at Marketo, a San Mateo, Calif.-based marketing automation software company.

8 Recent Stories

Want to Make Email Subscribers Unhappy? Do These 6 Things.

Want to Make Email Subscribers Unhappy? Do These 6 Things.

No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
March 7, 2014 in Marketing
7 Tips to Make Your Email Marketing More Mobile-Friendly

7 Tips to Make Your Email Marketing More Mobile-Friendly

As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
October 28, 2013 in Online Marketing
The Keys to Writing Reminder Emails That Work

The Keys to Writing Reminder Emails That Work

When done right, reminder emails can be the perfect prompt to get a subscriber to take action.
September 17, 2013 in Online Marketing
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
August 2, 2013 in Online Marketing
Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Losing some subscribers can be better than having your messages marked as spam.
July 16, 2013 in Online Marketing

How to Write Better Email Subject Lines

Take these steps to get more people clicking on your marketing messages.
May 28, 2013 in Online Marketing
4 Ways to Get Customers to Open Your Emails

4 Ways to Get Customers to Open Your Emails

If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
April 1, 2013 in Online Marketing
3 Rules You Must Break to Expand Your Email Marketing List

3 Rules You Must Break to Expand Your Email Marketing List

If building a bigger list is your priority, you'll want to break these traditional marketing practices.
January 30, 2013 in Online Marketing