DJ Waldow

DJ Waldow

Writer, Speaker, Author, Email Marketer, Podcaster, and Digital Marketing Evangelist at Marketo

DJ Waldow is a writer, blogger, speaker and co-author of The Rebel’s Guide to Email Marketing (Que Publishing, 2012). He is Digital Marketing Evangelist at Marketo, a San Mateo, Calif.-based marketing automation software company.

8 Recent Stories

Want to Make Email Subscribers Unhappy? Do These 6 Things.
Marketing

Want to Make Email Subscribers Unhappy? Do These 6 Things.

No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
7 Tips to Make Your Email Marketing More Mobile-Friendly
Online Marketing

7 Tips to Make Your Email Marketing More Mobile-Friendly

As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
The Keys to Writing Reminder Emails That Work
Online Marketing

The Keys to Writing Reminder Emails That Work

When done right, reminder emails can be the perfect prompt to get a subscriber to take action.
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing
Online Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button
Online Marketing

Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Losing some subscribers can be better than having your messages marked as spam.
Online Marketing

How to Write Better Email Subject Lines

Take these steps to get more people clicking on your marketing messages.
4 Ways to Get Customers to Open Your Emails
Online Marketing

4 Ways to Get Customers to Open Your Emails

If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
3 Rules You Must Break to Expand Your Email Marketing List
Online Marketing

3 Rules You Must Break to Expand Your Email Marketing List

If building a bigger list is your priority, you'll want to break these traditional marketing practices.

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