Elizabeth Goodgold

How to Generate Customer Feedback

What do your customers <i>really</i> think of you? If you don't know, it's time to use these methods to find out.

Marketing Buzz 10/03

Can adopting a highway give your company positive exposure?

Seniority Rules

Appealing to the over-65 crowd

Fantastic Plastic

3 ways gift cards can increase your sales

Marketing Buzz 09/03

Selling products related to a crisis
Marketing

Talking Shop

Wonder what makes shoppers tick? 5 retail superstars reveal how to please customers and, more important, how to keep them coming back for more.

Marketing Buzz 08/03

Giving out free samples to attract more business
Marketing

A Matter of Opinion

Generating customer feedback

Marketing Buzz 07/03

Using music to enhance sales; public speaking is an expensive way to advertise your business