Eric Ries

Eric Ries, author of the Startup Lessons Learned blog, is an entrepreneur and the creator of the lean startup methodology, a new-business strategy that calls for rapid prototyping and frequent customer feedback. He is a co-founder and former chief technology officer of IMVU, an online social entertainment community, based in Mountainview, Calif.

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Pivot or Persevere? The Key to Startup Success
Startup Basics

Pivot or Persevere? The Key to Startup Success

Perseverance can be overrated as an entrepreneurial trait. Knowing when to change course to test out a new approach might be even more important.