Gabrielle Boko

Gabrielle Boko

Executive Vice President of Marketing at Sage North America
Gabrielle Boko is the executive vice president of marketing at Irvine, California-based Sage North America, which provides software to small and medium-sized businesses.
What Makes Startups Succeed When 40 Percent Fail?
Success Strategies

What Makes Startups Succeed When 40 Percent Fail?

A recent poll of entrepreneurs reports that advisors, work/life balance and a business plan are all absolute musts for success.
5 Lessons From Mostly Safe Super Bowl Ads
Advertising

5 Lessons From Mostly Safe Super Bowl Ads

Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Viral Marketing

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Keep your audience entertained with a video or photo that they want to see.
5 Places to Look on Social Media for New Business Ideas
Business Ideas

5 Places to Look on Social Media for New Business Ideas

For entrepreneurs looking to dive into the startup world, turn to social media for brainstorming new venture concepts.