$1 an issue
This ad will close in
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
Today's Most Read
Don't Fall for These 12 Mental Money Traps
The Essential Ingredients to Startup Success
These Young College Dropouts Built a $14 Million Company in Just Over a Year
5 Things I Learned About Successful Startups From Steve Jobs
This Is How Millennials Want to Be Managed
Geoffrey Moore is an organizational theorist and management consultant. For the past three decades Moore has been advising executive teams in high tech while serving as a venture partner at
Mohr Davidow Ventures
. His book
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
is now in its third edition.
Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?
Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
Growth & Strategy
Starting a Business
Reprints & Permissions
© 2015 Entrepreneur Media, Inc.