$1 an issue
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
Geoffrey Moore is an organizational theorist and management consultant. For the past three decades Moore has been advising executive teams in high tech while serving as a venture partner at
Mohr Davidow Ventures
. His book
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
is now in its third edition.
Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?
Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
Today's Most Read
How This Entrepreneur Went From Dead Broke to Mega Influencer in One Year
You're Drinking Coffee All Wrong. Here's How to Fix That. (VIDEO)
The 4 Changes That Won Me $2 Million
The Ultimate Guide to Learning Anything Faster
Make Them Trust You With These 5 Body Language Secrets
Starting a Business
Reprints & Licensing
© 2015 Entrepreneur Media, Inc.
This ad will close in