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Today's Most Read
8 Slow, Difficult Steps to Become a Millionaire
Basecamp's Rebel Recipe for Success: 5 Ways the Software Maverick Made Millions by Being Different
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
5 Ways for Bootstrapped Startups to Get Through the First Year
What I Learned From Being a Broke, Unemployed Graduate
Geoffrey Moore is an organizational theorist and management consultant. For the past three decades Moore has been advising executive teams in high tech while serving as a venture partner at
Mohr Davidow Ventures
. His book
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
is now in its third edition.
Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?
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