Jason Daley: Page 9

Jason Daley lives and writes in Madison, Wisconsin. His work regularly appears in Popular Science, Outside and other magazines.

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Latest: Page 9

Branding

Reviving an Old Brand = Nostalgia Driven Profit

Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace.

Franchise

Making the Jump From Franchisee to Franchisor

Several owners who made the shift discuss their decision-making process, what they learned and how they do things differently.

Fundraising

Meet the Franchisor Launching a Fundraising Platform for Potential Franchisees

Mandy Calara created an online crowdfunding platform that lets the friends, family and community of potential franchisees become investors.

Real Estate

Meet the Real Estate Franchise Backed by Warren Buffett

One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.

Franchise

Why It Pays Big to Be an Early Adopter in Franchising

Getting in on the ground floor can lead to big things in a world where a relatively modest investment can turn into a profitable business.

Franchise

How Social Franchising Is Bringing Jobs to the Developing World

The aid community is taking the efficiency and standardization of the franchise model any applying it toward philanthropic endeavors.